fbpx 3a - Branding (images) | George Eastman Museum

Our Open Face eatery is closed due to staff shortages. Please check here for any updates regarding the space reopening. We apologize for any inconvenience this causes for our visitors. 

3a - Branding (images)

3a - Branding (images)

[[{"type":"media","view_mode":"media_large","fid":"133","attributes":{"alt":"","class":"media-image","height":"125","typeof":"foaf:Image","width":"480"}}]]

banner

 

[[{"type":"media","view_mode":"media_large","fid":"149","attributes":{"alt":"","class":"media-image","height":"398","typeof":"foaf:Image","width":"480"}}]]

CAPTION: “Technicolor Is Natural Color” advertisement, 1930. George Eastman House.

 

[[{"type":"media","view_mode":"media_large","fid":"134","attributes":{"alt":"","class":"media-image","height":"480","typeof":"foaf:Image","width":"389"}}]]

CAPTION: Technicolor was a brand recognized the world over. “A Credit in Any Language” trade advertisement, 1950s. George Eastman House.

 

[[{"type":"media","view_mode":"media_large","fid":"135","attributes":{"alt":"","class":"media-image","height":"305","typeof":"foaf:Image","width":"480"}}]]

CAPTION: From the 1910s through the 1940s, film advertisers promoted Technicolor with a variety of flashy slogans: “In Brilliant Technicolor,” “Technicolor Triumph,” “100% Technicolor,” and “Natural Technicolor.” In the 1950s, as color’s novelty waned, the company coined the simple yet memorable official credit, “Color by Technicolor,” a trademark still in use today. George Eastman House.

 

[[{"type":"media","view_mode":"media_large","fid":"136","attributes":{"alt":"","class":"media-image","height":"480","typeof":"foaf:Image","width":"368"}}]]

CAPTION: This 1963 trade advertisement boasts of Technicolor’s value for theatre owners and film promoters. For decades, Technicolor’s name alone was often as much of a box office draw as any Hollywood actor, and a nod on a marquee or a poster could be counted upon to fill seats even for mediocre and forgettable fare. George Eastman House.