Colorama

October 14, 2017–April 1, 2018, History of Photography Gallery

  • Thumbnail Image: 
    Caption: 

    Jim Pond. Family in Convertible Somewhere in Texas, June 3–24, 1968. © Kodak

For forty years, the enormous color transparencies that graced Grand Cen­tral Terminal touched the hearts of mil­lions. Today, they represent not only an appealing and believable idealization of American life, but a nuanced and effective use of photographs to create desire for the products and activities they sold. As a museum of the photo­graph in history and culture, located in the city that Kodak made and made famous, George Eastman House is uniquely equipped to celebrate and explore these innovative and seminal advertisements. 

Now, twenty years after the last Colorama has left Grand Central, a reexamination of these enchanting images offers insight into the histories of photographic practices and technologies, advertising, and the American story. 

Five hundred and sixty-five Coloramas were produced between 1950 and 1990. Thirty-six are reproduced in the George Eastman House exhibition Colorama. The majority of the images in the exhibition were made in the 1960s – arguably Colorama’s heyday and a time of great social change in America. We are pleased to share these Coloramas with a new generation of viewers, who, we hope, will respond, not only as Edward Steichen did in 1950, “agog and smiling, all just feeling good, ” but with a thought to how these productions shaped a generation.

DOWNLOAD INFO SHEET

Contact Manager of Traveling Exhibitions, George Eastman Museum: travex@eastman.org

Quick Facts
Participation Fee$10,000 + Round trip shipping and Insurance
Booking Period10 Weeks (Fee will be prorated for 8 and 12 week bookings)
Contents36 framed laser chromogenic prints; (26 - 60 x 18 in, 10 - 80 x 23 in)
Size325 linear ft. (approx)

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