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Special Displays

Llamas on hillside in Peru

On view now

The Colorama was one of the longest running corporate advertising campaigns of the twentieth century. First conceived by Eastman Kodak Company in 1949, when Waldo B. Potter was its director of advertising operations, these massive backlit transparencies were designed to demonstrate the brilliance of color photography. Neil Montanus (American, 1927–2019) photographed 55 Coloramas–the most of any photographer. A graduate of Rochester Institute of Technology, Montanus was hired by Eastman Kodak as a staff photographer in 1954. Montanus’s picture was the second Colorama to depict the site of the Incan city of Machu Picchu.
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