1c - 1955-1975 (images)
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CAPTION: In 1954 Technicolor’s dye-transfer printing could be used with a host of widescreen processes and origination formats. Technicolor News and Views, September 1954. George Eastman House.
CAPTION: Cinerama used a proprietary camera to capture a wide angle of view onto three strips of film. This process was not compatible with Technicolor photography, although dye-transfer printing was used for release prints of This is Cinerama in 1952. Courtesy of Karl Thiede.
CAPTION: In Alfred Hitchcock’s Marnie (1964), flashes of red were used to represent the repressed childhood fears of the title character, played by Tippi Hedren. George Eastman House.
CAPTION: After fifty years of exclusively serving the professional film industry, in the 1960s Technicolor expanded its operations to include consumer products such as slide film processing and manufacturing Super 8 film cameras. Technicolor Mark Ten super 8 movie camera, ca. 1965. Courtesy of James Layton.