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Repository: Richard and Ronay Menschel Library, George Eastman Museum
Source - col: Sipley, Louis Walton, 1897-1968
Source: 3M Foundation
Title: VitaVision records, Louis Walton Sipley/American Museum of Photography collection
Date [inclusive]: 1942-1966
Date [bulk]: 1947-1948
Physical Description: .42 Linear Feet 1 document box
Language of the Material: English
Abstract: This collection consists of the papers of the VitaVision company. Vitavision was a three-dimensional process used in the late 1940s to entice customers into department store photography studios. The materials date between 1942 and 1966, with the bulk of the materials dating between 1947 and 1948. The records comprise photographic materials, correspondence, advertisements, and meeting minutes.
Scope & Contents: The materials in this collection primarily relate to the VitaVision photography studio in the Lit Brothers department store in Philadelphia. The information in this collection consists of letters and articles concerning the management of the studio. It also includes information regarding the opening of the studio such as blueprints, lists of work that had to be completed before opening, and correspondence. The collection includes black and white photographs of display windows, publicity stills, and the grand opening.
Creation of this finding aid was made possible in part by a grant from the Institute of Museum and Library Services, grant #MA-30-15-0019-15.